De Vecchi’s silver dreams

4foto

This is a place where it takes a day to make a jug. Here, metals get heated up with a manual torch and gauging the correct time for the exposure requires an expertise that only time can provide.
Welcome in the  De Vecchi lab  in Milan. An atelier of 3, 4 rooms in an old building on the Navigli in which the flavour of a Renaissance workshop lingers in the air. Here the first ever non traditional chandelier was conceived ini 1947; here the original experiments of cinetic design were carried out in the Sixties, with the famous mirror coffepots by  Gabriele De Vecchi (see above).

These are hard times for craftsmanship. And in particular for the small businesses who work with silver, like De Vecchi. Its price has gone up a fivefold in the last few years, with tragic consequences for retailers of finalized goods. The “old fashion” image of the vast majority of silver objects also did not help. In 2010, the De Vecchi family thus decided to sell its lab, created in 1935, to the gold art producer  Vhernier.

7foto

Since  then, the great challenge for Carlo Traglio, president of Vhernier and De Vecchi, is to re-interpret the amazine heritage of the Milanese atelier with a contemporary twist. The winning ace remains tradition and the expertise of the lab’s craftsmen (who are, themselves, now challenged with finding young talents to convy their art). The past is, in any case, more and more the winning factor that made in Italy companies use to turn themselves into narrators and dream builders for the wealthy customers who, all over the world, search for quality and prestige.foto

Silver was the basis that De Vecchi originated from. And thus remains its key material. After all there are still lots of places in which the price is no worrying factor (quite the opposite, it tends to reassure). But the new company strategy is to widen its portfolio to other materials such as the precious De Vecchi alloy (a metal and silver mix), silverplating, wood, ceramics. And it also includes a more international distribution approach, with retailers all over the world as well and online e-shop.

From the creative point of view, De Vecchi places its bet on young designers. Its latest collections were signed by the Tuscany duo Gumdesign and by the Milanese collective 4p1B.

4P1B_273_De Vecchi 06

4p1B have designed for De Vecchi the iconic 273 vase, a 3D rectangle sculpted by water. «We started off from a well-refined industrially manufactured shape, with squared corners», they told me. «We then filled it up with water and placed it in a deep freezer. When water freezes, it increases its volume of roughly 10% and it deforms the metal, and breaks it». The yound Milanese designers had already worked on a similar concept for Bologna Water Design and realized that silver was the material that would best react to the process. They proposed the idea to De Vecchi and it soon enough turned into the 273 vases whose uniqueness does not stem from manual work but from the variables connected to the process. «We did not invent anything», they say quoting the work of masters such as Enzo Mari or Gaetano Pesce. Yet in the world of silverwork, the 273 vases are quite a statement in terms of experimentation. For De Vecchi, they also represent an opportunity to show that its new course has actually started.

Advertisements

About Laura Traldi

I am a journalist at D la Repubblica. I also have a blog about #design that sometimes makes people talk. Visit www.designatlarge.it
This entry was posted in Craftsmanship, Design, Home decor, Loves, Materials, Young designers and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s